At Steven Krieger Law, we are excited to introduce our dedicated practice area focused on Sports Agency and Name, Image, and Likeness (“NIL”) for professional athletes and student-athletes.
We understand that each athlete’s journey is unique – whether you are a current, former, or aspiring professional athlete, including student-athletes. We take the time to listen to your aspirations and concerns, crafting customized strategies that align with their goals. We want you to view us as partner in your athletic journey.
While the professional sports landscape is relatively stable, the landscape of college athletics is quickly evolving to address NIL. We recognize the importance of empowering student-athletes to capitalize on their personal brands while navigating the complexities of NIL agreements and regulations. Our team is committed to providing tailored legal support that ensures athletes and their families successfully navigate this new era of collegiate athletics.
Our Sports Agency and NIL practice area offers comprehensive legal services tailored to the unique needs of professional athletes, aspiring athletes, and student-athletes, including:
Navigating the complexities of partnership, sponsorship, and NIL agreements can be daunting. Our attorneys are skilled in drafting, reviewing, and negotiating agreements and contracts to ensure that our clients receive fair compensation and favorable terms. We prioritize transparency and clarity, eliminating hidden risks that may threaten an athlete’s future.
A crucial role is helping our clients secure fair compensation from sponsors by leveraging our industry expertise and negotiation skills. Understanding the market value of a professional athlete and a student-athlete is essential for ensuring that our athlete clients receive fair compensation for their endorsements and partnerships. Steven Krieger Law conducts thorough market research to assess comparable deals to establish a baseline for negotiations. We advocate on behalf of our clients, articulating the unique value each athlete brings to a brand and using that value to justify compensation that aligns with our client athlete’s value. By navigating the complexities of contracts and industry standards, Steven Krieger Law ensures that our athlete clients are compensated fairly and protect their interests throughout the process.
If you have a disputes or challenge related to a partnership, sponsorship, or NIL agreement, or simply need an exit strategy, our legal team is equipped to provide effective negotiation and litigation representation.
We guide our athlete clients in building and protecting their personal brands, ensuring that they align with their values and long-term goals. Our attorneys, on our own or through collaborations with your team, provide advice on marketing strategies and public relations to enhance brand visibility while maintaining integrity and limiting litigation exposure.
Monetizing NIL rights introduces new tax obligations. Our attorneys offer insights into the tax implications of NIL earnings, helping athletes to plan accordingly and optimize their financial outcomes. Although we are a litigation firm, financial concepts like net present value of money, deferred payments, ownership/equity interest, etc. are crucial considerations when negotiating partnerships and agreements. We also collaborate with your trusted financial advisors to provide comprehensive support.
Staying compliant with federal, state, and institutional regulations is crucial for any student-athlete looking to monetize their NIL. Our team helps our student-athlete clients understand and comply with the relevant laws, including NCAA regulations, to safeguard their eligibility and maximize their business opportunities.
As an athlete, you worked hard to achieve success professionally, personally, and academically. As a result of the countless hours of hard work, you now have the ability to financially benefit from your efforts through partnership and sponsorship opportunities with business entities. In sports, you have coaches and mentors to assist you. In business, if you need assistance or counsel, Steven Krieger Law would be delighted to discuss partnering with you and your team.
